This lends itself to the notable lack of taste in vodka and lower caloric content. A process called column distillation removes almost all flavor and along with it, all the proteins from the finished product. The way vodka is distilled is unique in comparison to most other liquors. Vodka is known to be a lighter drink, which is why many diet-conscious drinkers prefer it over other liquors and certainly over the high caloric volume of wine and beer. Absolut Vodka CaloriesĪnother typical comparison amongst liquors is their impact on the dietary considerations of the customer. Its prices hover within a few dollars of their biggest competitors like Ketel One and Stolichnaya. On average, Absolute it very reasonably priced in the premium vodka market. As seen below, when compared to the average price of the competitors combined, Absolut Vodka is the more affordable option. When comparing brands of similar quality, or from the same shelf, Absolut comes out on the lower end of the pricing spectrum. Obviously, there will be a notable price difference between a brand like Absolut, known for its impeccably smooth taste and a lesser brand that can be garnered in a plastic bottle. It is important to compare prices with other vodkas of the same presumed quality. Some of their billboards also included headphone jacks so you could plugin and listen while waiting for the bus! Absolut Vodka Prices How Does Absolut Pricing Compare?Ībsolut Vodka has made a name for itself as a premium vodka. For example, in 2005 they released a promotional 10 track album featuring artists Lenny Kravitz and Little Louie Vega amongst others. The byproducts or leftover stillage after distillation is fed to livestock so nothing is wasted.Īlso, keeping to their sustainable business practices, each Absolut bottle is made from 40% recycled glass.Ībsolut is a very creative brand. Once an Absolut Vodka hits the glass, it makes its name all over again as a smooth, subtle vodka that can be fashioned in any way. From repurposing distillery byproducts as animal food to sourcing all of its wheat (used to make the vodka itself) from local farms.Ībsolut Vodka has made a name for itself from its upstart history, advertising campaigns, and unique approach to the industry. For those interested in sustainability and environmental responsibility, Absolut takes the cake in that regard as well. Splashing on the scene as a newcomer in the late 1970s, Absolut gained notoriety for its unusually shaped bottle. Art has continued to be a major focus for the vodka maker, and Absolut has drawn in Hollywood types to hawk its product as well.Ībsolut Vodka is nothing if not unique. At one point, Absolut had a wildly successful campaign which featured a custom, commissioned artwork from popular artist Andy Warhol. Even very early on, Absolut was known to have whimsical advertisements that drew the attention of an audience. Much of Absolut Vodka’s success can be attributed to their advanced advertising practices. Absolut’s SuccessĪbsolut became a global product in 1979 and from there has become a powerhouse in the world of vodkas. From there, a higher end product called Absolut Vodka was introduced as the Vodka of Sweden. It did so well that it made Smith quite wealthy but also drove Sweden to monopolize his brand, calling it Absolut Rent Brannvin.
#ABSOLUT GRAPEFRUIT SERIES#
Rent Brannvin is a still with a series of rectification columns that remove most impurities from the vodka leaving you with an extremely clean finished product. He created what was then called Rent Brannvin, which means “absolutely clean vodka” in response to a monopolized liquor market. At 22 years old he became know as the “Vokda King” in his home country. He traveled around selling vodka and learning a new language every year. Realizing vodka could be exported and sold in various countries around the world, he set out to make a name for himself. After attending school for a few years he went to work the docks where he watched huge volumes of vodka being sold. Its creator, Lars Olsson Smith, left home at age 6 after his father declared bankruptcy. History of AbsolutĪbsolut has a somewhat revolutionary past. Absolutely is one of the largest brands of liquor in the world selling in over 126 countries. Absolut Vodka can be seen on bar shelves across the world as a premium vodka for creating adventurous, hand-crafted cocktails or simply drinking straight from a glass.
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